Microsoft and Yahoo announced they will renew their search alliance started in 2009, with key changes both companies say will maintain a "strong and productive" alliance.
In a statement released Thursday, the new deal alllows Yahoo to more easily improve the search experience on multiple platforms as well as integrating sales teams with engineers to attract more advertisers.
"We firmly believe that search is still in its infancy – and this partnership marks the next chapter in our exploration of how to make search truly great," said Yahoo CEO Marissa Mayer in a statement.
The search deal was forged in 2009 by former Microsoft CEO Steve Ballmer and Carol Bartz, ex-CEO of Yahoo to loosen the grip of search giant Google.
"Our global partnership with Yahoo has benefited our shared customers over the past five years and I look forward to building on what we've already accomplished together," said Microsoft CEO Satya Nadella.
The deal lasts for 10 years. Last month, Microsoft and Yahoo mutually agreed to extend a deadline on negotiations aimed at reworking the details of their search partnership.
Comments
Post a Comment